Wear Confidence.

Our Story

It all began in 1991. We were a couple of kids with big dreams of revolutionizing the nutritional supplement world. With very little money and a lot of crazy passion and dedication, we got our company off the ground. We were deeply concerned about the pervasive use of toxins, synthetic ingredients, chemicals, and fillers in nutritional supplements that were supposed to improve our health. Many manufacturers would claim their product was the greatest ever made only to overload it with artificial sweeteners and fillers. We never understood this disconnect and were determined to produce effective products without the use of artificial ingredients.

We started with only four products and, over the course of 17 years, grew to over 300 formulations, all while setting a higher standard for both our raw ingredients and the manufacturing process. We were true innovators, award-winning leaders of the nutrition industry. Our philosophy was very simple: give the body the right nutrients, never use toxic ingredients or fillers, and the body will heal itself. We’ve always believed that what you put into your body is what you become.

In recent years, we began seeing a growing number of “healthy” friends develop cancer and other chronic illness. How does someone who practices a healthy lifestyle every day of their life develop cancer? We began to really explore the external environmental influences as they relate to health and wellness. We realized that it’s not just what goes into your body that matters. What we are exposed to externally plays just as significant a role in overall health.

Our skin is the interface with our environment. It’s a flexible body armor that protects us from external stressors. It absorbs both the good – skin enriching nutrients – and the bad – environmental toxins and chemicals. This realization brought us to the development of a skincare system that’s both safe and extremely effective.

We encourage everyone to be mindful of their daily external exposure to toxic products and/or ingredients. Read product labels, educate yourself about ingredients in the products you use every day – shampoo, laundry detergent, deodorant, hair products, lotion, creams, and serums. The cumulative effects of the daily use of some of the ingredients found in everyday life can have a detrimental effect on how you look and feel.

If you’re as serious about skincare as we are, we hope you will begin your skincare journey here and make our skincare system part of your daily ritual.

Our Philosophy

We are obsessed with the pursuit of all that is healthy! We believe in eating good, feeling good, looking your absolute best, and preserving a youthful vitality in all things for as long as possible! We strongly believe in safe and effective natural ingredients. Our goal is to provide you with skincare made simple – a system to help you develop a daily skincare ritual. Once practiced, your skin will be restored and retain its youthfulness beyond expectation. The result will be a better you!

Many skincare products provide short-term, feel-good fixes without real long-term benefits. Many of the more common skincare ingredients (like those found on our “NO” list) are synthetic chemicals that make a product feel good but can actually be toxic when used over time. The same synthetic chemicals are consistently used everywhere in skincare and personal care products. They simply aren’t needed, nor are they good for your skin (or the rest of you).

It has taken over four years to develop what we believe to be one of the finest skincare lines available. This system is designed for men and women with all skin types. We don’t add ingredients because they are trendy, or the latest and greatest. We chose each ingredient with purpose – to work together with the goal of helping you look and feel your best. Skincare is all about prevention. The sooner you start, the greater the effects!

Although our products are available to purchase individually, we highly recommend you enroll in our monthly subscription program. We’ve taken the guesswork out of what great skincare looks like and developed a simple system that takes only two minutes to complete that delivers results. A simplified system to help simplify your busy life!

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